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Mercedes-Benz: Campaign Digital Content Production
Project Type
Ginkgo Agency, Permanent Employee: Branded Digital Content for Online Web & Social Publication
Date
November 2016- April 2019
Role
My role as the Senior Project Manager was to manage all digital content production of brand sponsored content for online publication, across multiple platforms. From 2016-2019 I ran a series of campaigns for Mercedes-Benz, as well as branded content for Shoprite and Massmart. As the sole Senior Project Manager, my role was to manage all campaign work and new product/brand content generated for specific projects, partnerships & sponsorships. I managed all projects from start to finish. This entailed:
-Managing the client brief: From concept creation and scoping
-Client sign off of cost estimation & projected project timeline
-Agency and Client Review & Reverts
-Project completion, with partner-agency approvals
-Final delivery of assets to all agencies, media partners and MBSA
-Client reporting & cost conciliation.
The agency together with its many media agency partners went on to win global awards for the campaigns generated over this period.
Location
Cape Town, Johannesburg, Pretoria and Germany
Ginkgo Agency, was Mercedes-Benz's boutique content agency, delivering bespoke branded narrative content such as Beautiful News, (distributed out-of-home on digital billboards and originally on News24 and all local major airlines). Ginkgo also developed a series of original digital campaign material alongside Mercedes-Benz' partner agencies from 2012-2020.
